.Manly Bands is actually a direct-to-consumer homeowner of men's rings. The business introduced in 2016 after John Ruggiero, the co-founder along with his spouse Michelle, could not discover a suitable wedding celebration band.This is Ruggiero's second look on the podcast. In April 2021, we covered the company's beginning, unique ring components, and also even more. Since then, Manly Bands has actually obtained its own maker. The making of bands from, point out, Jack Daniel's scotch gun barrels or even Fender guitar strands generates convincing video, claims Ruggiero, excellent for narration on social media sites and also somewhere else.The entire sound of our discussion is actually ingrained below. The records is modified for length and clarity.Eric Bandholz: Provide our company a run-through of what you do.John Ruggiero: My partner, Michelle, as well as I began an on-line ring business called Manly Bands in 2016 to fix an issue of wedding ceremony bands for males. We were actually just gotten married to. I possess sizable hands and also could not locate a ring that I liked that was certainly not overpriced. My possibilities were actually getting from a catalog or having something custom-made.I ended up buying coming from a web site. The ring got there in a standard mailer, with no container or customer service. It was actually a dreadful adventure through today's ecommerce standards.Our company received married, transferred to Fla, and also needed a job. Our company told ourselves, "We are actually each entrepreneurs. Why do not our team produce our personal company?" Our experts discussed the kinds of concerns our company would certainly seen as well as just how to fix them. My band experience arised, and also we chose to attempt to solve it for various other individuals.Our objective when our experts began was to pay out rent. Our team presumed making a couple thousand bucks a month coming from this would be actually fantastic. We considered it a way of life organization, not high-growth. It was just Michelle and me in our garage making rings and also delivering all of them bent on consumers. Our experts had actually appealed one thing. Our information resonated along with potential customers.Michelle and I make an exceptional group. I develop ideas, and also she is actually the implementer. A considerable amount of our effectiveness heads to her artistic mind. She titles the bands as well as develops personalities. She connects the bands to clients. Explaining a ring solely as "eight-millimeter dark" didn't cut it.Our company made bands from unique products, like Jack Daniel's barrels or even exclusive metallics. Your business removed. Since then, our experts have actually developed substantially. Our team currently have more than 55 folks in the Manly Bands family. About one-half of those are actually band craftsmens that function in our recently gotten manufacturing outlet in Utah.Bandholz: When performed you get a manufacturer?Ruggiero: Regarding a year and a fifty percent back. Our team had actually been their customer for many years, so we knew them properly. The majority of their company was retail, which really did not passion our company-- visiting mom-and-pop jewelers. They maintained their wholesale clients as well as brand. Our team acquired some of their properties and took over workers.Inducing a manufacturing team has been among the greatest things we have actually carried out. It's been astonishing to walk out there as well as view all of them create bands out of Fender guitar cords or even metal coming from an M1 Abrams storage tank.Bandholz: Just how performs internal manufacturing effect marketing?Ruggiero: It is actually been huge. Taking a cam to the opposite side of the workplace and recording the group utilizing lathes to cut the metallic poles or even scotch barrels in to rings produces astonishing video clip. Our company have our video camera staff on the market regularly. Our team make use of that footage on our social media sites and also in our ads and email lists. We make an effort to promote that due to the fact that the majority of firms in the males's ring area don't produce. They fall ship or order coming from foreign and after that transport it out. However we prefer it to last a life time and be actually one thing people can take satisfaction in.We've had a great deal of success with our military ancestry compilation, where our experts source special military components. Our team possess the M1 Garand rifle stock, the hardwood part, coming from War of the nations I. Watching our team placed that in the turret and also cut a piece out for a ring is amazing.Our advertising for those rings talks about the past history, the soldiers, where the item was actually made use of, and traits like that. My other half and I studied filmmaking in college. We use our skill-sets to educate and also tell a story. For example, I just recently acquired an email from a consumer that shared that his grandpa used to steer M1 storage tanks. The consumer blessed some of those bands to his grandpa, and also they possessed rather a psychological exchange. It's nice to help consumers connect with their past times as well as develop one thing purposeful.Bandholz: Where can folks buy a band coming from you?Ruggiero: ManlyBands.com. Our company possess images on Instagram, as well. I perform Twitter and also LinkedIn.